Project Overview: Multi-Site Content Delivery Platform

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Project Overview: Multi-Site Content Delivery Platform

Objective: Create a multilingual, multi-site content delivery platform for a fictional global retail brand. The platform integrates AEM, Adobe Analytics, Target, Campaign, and other tools to deliver a personalized, high-performance experience.

Project Goals

  1. Build a scalable AEM-based CMS with headless capabilities.
  2. Personalize user experiences using Adobe Target.
  3. Analyze user behavior with Adobe Analytics.
  4. Automate email campaigns with Adobe Campaign.
  5. Deploy the platform on a cloud-based infrastructure with CI/CD.
  6. Ensure performance optimization, security, and fault tolerance.

Phase 1: Core AEM Setup

  • Deliverables:
    • Create a multi-language website using AEM Sites with MSM.
    • Implement content fragments for headless API delivery.
    • Build reusable editable templates for different content types.
  • Tools: AEM Sites, MSM, Content Fragments.
  • Tasks:
    • Design the site structure (e.g., Home, Products, Blog).
    • Create a content fragment model for product data.

Phase 2: Analytics and Personalization

  • Deliverables:
    • Track user behavior using Adobe Analytics.
    • Set up A/B testing and audience-based personalization using Adobe Target.
  • Tools: Adobe Analytics, Adobe Target.
  • Tasks:
    • Configure tracking for page views and user actions (e.g., product clicks).
    • Implement a personalized homepage for returning users vs. new users.

Phase 3: Email Campaigns and Automation

  • Deliverables:
    • Automate promotional email campaigns based on user actions.
    • Use AEM Assets for creating and managing email templates.
  • Tools: Adobe Campaign, AEM Assets.
  • Tasks:
    • Create a campaign that sends follow-up emails for abandoned carts.
    • Integrate Campaign with Analytics for user behavior-based segmentation.

Phase 4: Backend Microservices

  • Deliverables:
    • Develop a Spring Boot microservice for managing product inventory.
    • Integrate the microservice with AEM for dynamic data delivery.
  • Tools: Spring Boot, REST APIs.
  • Tasks:
    • Create a RESTful API to fetch product data.
    • Integrate the API into AEM pages using Sling Models.

Phase 5: Cloud Deployment and CI/CD

  • Deliverables:
    • Deploy the platform on AWS (or Azure) with auto-scaling.
    • Set up a CI/CD pipeline for automated builds and deployments.
  • Tools: AWS (or Azure), Jenkins (or GitHub Actions), Docker.
  • Tasks:
    • Create infrastructure as code (IaC) scripts for deployment.
    • Build a Jenkins pipeline for testing and deployment.

Phase 6: Performance Optimization and Security

  • Deliverables:
    • Optimize site performance with Dispatcher and Lighthouse.
    • Implement secure API communication with OAuth2.
  • Tools: AEM Dispatcher, Lighthouse, OAuth2.
  • Tasks:
    • Fine-tune Dispatcher rules for caching and security.
    • Secure backend API communication with token-based authentication.

Bonus: Strategic Leadership Deliverables

  • Solution Architecture:
    • Design an architecture diagram for the platform, considering scalability and disaster recovery.
  • Documentation:
    • Create a technical proposal explaining how the solution aligns with business goals.
  • Presentation:
    • Prepare a pitch for stakeholders showcasing the platform's features and ROI.

Final Deliverables

  1. Fully functional multilingual AEM website with headless CMS capabilities.
  2. Integrated analytics and personalized experiences for users.
  3. Automated email campaigns and marketing workflows.
  4. Scalable, cloud-deployed platform with CI/CD.
  5. Comprehensive solution architecture document and business strategy proposal.

Suggested Timeline

PhaseTime
Core AEM Setup2 weeks
Analytics and Personalization1 week
Email Campaigns1 week
Backend Microservices1 week
Cloud Deployment & CI/CD2 weeks
Optimization & Security1 week
Strategic Leadership Deliverables1 week

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